A Note from Ed Freeman

Before PeerSense, I helped build two companies. One of them sold for $50 million. That experience taught me more about capital than any certification ever could — not the theory of it, but the reality. The late-night calls with lenders who ghost you. The term sheets that fall apart at the last minute. The banks that say “we love your deal” and then take four months to say no.

I watched good operators — people running real businesses, making payroll, serving customers — get jerked around by a system that wasn't built for them. They'd call a bank and get routed to a junior analyst who'd never closed a deal. They'd try an online marketplace and get buried in spam from lenders who had no intention of funding anything. They'd hire a “consultant” who charged a retainer, produced a slide deck, and disappeared.

That's what was broken. Not the capital markets — there's more capital available today than at any point in history. What was broken was the access. The connection between a serious operator with a real deal and the right lender who could actually close it.

So I built PeerSense to fix that.

I didn't take outside money. I didn't license someone else's platform. I invested six figures of my own capital to build relationships with institutional lenders, private credit funds, family offices, SBA preferred lenders, and specialty finance companies across the country. Not a database. Not a directory. Real relationships — the kind where I can pick up the phone and get a decision-maker, not a voicemail.

That network is what PeerSense clients access on day one. Over 500 capital sources. Not because I collected business cards at conferences, but because I spent years earning trust with the people who actually fund deals.

PeerSense identifies the right capital source from our network of 500+ lenders, private equity firms, and institutional advisors — and makes the introduction. You get a straight assessment of where your deal fits and a direct connection to the source most likely to close it.

The reason behind the work — my family.

Here's what PeerSense stands for, in plain language:

Straight answers. I'll tell you in the first conversation whether your deal is something I can help with. If it's not, I'll tell you why and point you in the right direction. I don't string people along. Life's too short, and your time is worth more than that.

Real relationships. When you work with PeerSense, you work with me. Not a call center. Not an intake form that gets routed to whoever's available. I review every deal personally because that's the only way to do this right. The lenders I work with trust me because I don't send them garbage — and that trust is what gets your deal to the front of the line.

Deals that actually close. I don't get paid unless your deal funds. No retainers. No upfront fees. That's not a marketing line — it's how I built the business. If I can't close it, I don't eat. That alignment matters more than any promise on a website.

PeerSense works across the full spectrum — from a $500 equipment lease for a startup to $500 million in institutional capital for a specialty finance platform. The range is wide because the network is deep. But the approach is always the same: understand the deal, match it to the right source, and move fast.

We serve operators who need growth capital, equipment, working capital, or real estate financing. We serve acquirers who need SBA loans, private credit, mezzanine financing, or seller note structuring. And we serve institutional platforms that need warehouse facilities, forward-flow agreements, NAV facilities, or equity introductions.

I'm based in Westfield, Indiana. I work with clients across the country. And I'm not trying to build the biggest commercial lending firm in the world — I'm trying to build the most trusted one.

If you're serious about your deal, I want to hear about it. Not because I need the business, but because the best deals I've ever worked on came from operators who were ready to move and just needed the right capital partner to make it happen.

That's what PeerSense is for.