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PeerSense commercial lending firm office environment representing business lending expertise in Westfield Indiana

Commercial Lending Built on Operating Experience — Not Sales Scripts

PeerSense is a commercial lending firm founded by Ed Freeman in Westfield, Indiana. We connect serious operators, acquirers, and institutional platforms with the right capital — from $500K to $500M+.

What PeerSense Does

PeerSense identifies the right capital source from our network of 500+ lenders, private equity firms, and institutional advisors — and makes the introduction. You get a straight assessment of where your deal fits and a direct connection to the source most likely to close it.

About Ed Freeman — Founder of PeerSense

Ed Freeman, Founder and Principal Advisor of PeerSense commercial lending firm based in Westfield Indiana

Ed Freeman, Founder of PeerSense

PeerSense was founded by Ed Freeman — a commercial lending professional based in Westfield, Indiana. Before launching PeerSense, Ed played a direct role in growing two companies — one of which exited at $50 million. That operating experience taught him what most advisors never learn: what it actually feels like to need capital and not get a straight answer.

He invested over six figures out of pocket to build the institutional network that PeerSense clients now access on day one. That combination of real operating experience and a hard-earned capital network gives PeerSense something most advisors simply don't have.

PeerSense exists because business owners deserve straight answers — not runarounds, not generic advice, and not advisors who disappear when a deal gets complex. PeerSense connects clients with capital sources for construction lending, CPACE financing, agency loans, and other institutional products — through our network of 500+ institutional sources.

500+
Institutional Capital Sources
$500–$5B+
Deal Range
6 Figures Invested
To Build the Network
Direct Access
You Work with Ed, Not a Call Center

How PeerSense Gets Paid

PeerSense earns a referral fee at closing — paid by the lender, the borrower, or split between both depending on how the deal is structured. The fee is established upfront in our agreement before any work begins, so there are no surprises at the table.

Nothing is collected before your deal closes. No application fees. No retainers. No money changes hands while we are still figuring out if you are a fit.

That last part matters more than people realize. A lot of advisors and brokers collect fees upfront — before a lender has reviewed your file, before anyone knows if the deal works. When it falls through, you paid and have nothing. We have seen it firsthand. Some of our best clients came to us after exactly that experience.

Our fee is tied to your close. When PeerSense introduces you to a capital source, that relationship is tagged to us for three years. If you return to the same source for a refinance, expansion, or new deal, PeerSense earns on that transaction too. That means Ed has a long-term financial stake in every introduction he makes — not just in getting a deal to the table, but in getting it done right, with a source that treats you well and performs.

Advisors with no long-term stake in their introductions are incentivized to close fast and move on. We are incentivized to close right and stay in the relationship. That is why most PeerSense clients do not need to start over on their next deal. The introduction is already made, the history is already known, and the next transaction moves faster.

How PeerSense Is Different

Not all capital sources work the same way. Here's how PeerSense compares to going directly to a bank or using an online marketplace.

Their own products only

Bank

Marketplace

PeerSense

Advisory relationship

Bank

Marketplace

PeerSense

Complex deal structuring

Bank

Rarely

Marketplace

PeerSense

Speed on tough deals

Bank

Slow

Marketplace

Variable

PeerSense

Fast

Industries We Serve

PeerSense works with operators across these verticals — matching each industry's unique capital needs with the right lending partners.

“We'll tell you in the first call if your deal isn't the right fit. No runaround. No wasted time.”

— Ed Freeman, Founder